查詢結果分析
來源資料
頁籤選單縮合
題名 | 民宿消費者食宿體驗與再宿意願之研究=A Study on Service Quality and Customer Loyalty of the Outdoor Reception Restaurant |
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作者 | 劉利萍; 李世昌; 林柏宏; Liu, Li-ping; Lee, Shih-chang; Lin, Po-hung; |
期刊 | 休閒保健期刊 |
出版日期 | 20210600 |
卷期 | 25 2021.06[民110.06] |
頁次 | 頁17-40 |
分類號 | 992.62 |
語文 | chi |
關鍵詞 | 住宿體驗; 行為意向; Accommodation experience; Behavior intention; |
中文摘要 | 本研究旨在探討民宿消費者之食宿體驗及再宿意願現況與關係,採用問卷調查法共計發放450份問卷,獲得有效問卷404份。以描述性統計、單因子變異數分析、Pearson積差相關相關等統計方式進行分析。其研究結果如下:一、就現況來看,食宿體驗及再宿意願平均得分高。二、背景變項中僅「職業」變項會在食宿體驗及再宿意願上達顯著差異。三、食宿體驗及再宿意願各層面皆達顯著相關。本研究針對其研究結果提出相關之建議以作為參考依據。 |
英文摘要 | The purpose of this research was to explore the current situation and relationships of the current homestay accommodation experience and willingness to stay again, and to analyze the differences in the accommodation experience and willingness to stay again of consumers with different background variables. This research takes the consumers of homestays as the research object, and uses the "board and lodging experience" and "willingness to stay again" scales as research tools. A total of 450 questionnaires were distributed using the questionnaire survey method, and 404 valid questionnaires were obtained. For descriptive statistic, t-test, one-way ANOVA and Pearson product-moment correlation and regression analysis were used to analyze those questionnaires. The results of the research are as follows: 1. The average scores for boarding and lodging experience and willingness to stay again are high. 2. Among the background variables, only the "occupation" variable will have significant differences in board and lodging experience, and willingness to stay again. 3. The board and lodging experience, and willingness to stay again are all significantly correlated. The study also provides suggestions based on the study results for the related industry. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。