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題名 | 探討快時尚服飾品牌永續轉型的作法--以經營租衣平臺為例=A Study on the Practice of Sustainable Transformation for Fast Fashion Apparel Brands--Taking the Operation of Clothing Rental Platform as an Example |
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作者 | 林秋卿; 陳曉樺; Lin, Chiu-ching; Chen, Xiao-hua; |
期刊 | 嶺東通識教育研究學刊 |
出版日期 | 20230800 |
卷期 | 10:2 2023.08[民112.08] |
頁次 | 頁89-115 |
分類號 | 541.85 |
語文 | chi |
關鍵詞 | 永續; 快時尚; 快時尚服飾品牌; 租衣平臺; 層級分析法; Sustainability; Fast fashion; Fast fashion apparel brands; Clothing rental platform; Analytic hierarchy process; AHP; |
中文摘要 | 近年環保意識抬頭,促使紡織業者、設計師及快時尚服飾品牌開始朝綠永續時尚方向邁進,例如永續服裝及舊衣回收箱計畫,部分快時尚服飾品牌甚至嘗試以「租衣」模式作為永續轉型的作法。惟快時尚服飾品牌永續轉型作法實與原有講求低價及小批量多批次的快時尚精神相違背,故要轉型成功實屬不易,因此掌握消費者租衣需求為其經營成功的重要課題。租衣實為共享亦屬社會交換概念,因此消費者支付租借平台費用後會期待可換取效益,本研究利用文獻分析法、統合分析法及層級分析法發現,消費者租衣時想換取外在效益(金錢報酬、互惠的回饋及聲譽)及內在效益(愛、滿足感及感激)。此外租衣平台的衛生、安全及便利也是消費者租衣時重視的重要因子。 |
英文摘要 | In recent years, the awareness o f environmental protection has prompted textile industry, designers, and fast fashion apparel brands to start engaging in green fashion. Conscious Exclusive sustainable clothing and old clothes recycling bin project as an example, and some fast fashion apparel brands even tried to execute the "clothes rental" model as a sustainable transformation strategy.The sustainable transformation of fast fashion apparel brands is actually contrary to the original spirit of fast fashion that emphasizes low prices and small batches, so it is not easy to transform successfully. Therefore, realizing the needs of consumers for renting clothes is an important issue for their business success. Clothes rental is sharing and belongs to the concept of social exchange, so consumers will expect benefits in exchange after paying the renting fee. This study using documentary analysis, meta-analysis and analytical hierarchy analysis found t hat consumers want to exchange for extrinsic benefits (money rewards, reciprocal rewards, and reputation) and intrinsic benefits (love, satisfaction, and gratitude) when renting clothes. In addition, the hygiene, safety and convenience of the clothing rental platform are also important factors that consumers concerned when renting clothes. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。