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題名 | "Relationship Can Talk"--Relationship Quality and Its Applications to Starbucks= |
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作者 | Chang, Wen-jung; Yueh, Kuan-yu; Hu, Da-chian; Chen, Hui-ju; |
期刊 | Journal of Business Administration |
出版日期 | 20230900 |
卷期 | 48:3 2023.09[民112.09] |
頁次 | 頁45-66 |
分類號 | 496.7 |
語文 | eng |
關鍵詞 | Relationship quality; Brand image; Brand loyalty; Experiential marketing; |