頁籤選單縮合
題名 | 消費者對健康食品標章認知、涉入程度及購買意願之研究:SOR模型之應用=A Study on the Consumer's Perception, Involvement, and Purchasing Intention for the Certification of Health Food: An Application of SOR Model |
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作者姓名(中文) | 許淑碧; 黃炳文; | 書刊名 | 農林學報 |
卷期 | 68:2 2021.06[民110.06] |
頁次 | 頁97-108 |
分類號 | 496.34 |
關鍵詞 | 健康食品標章; 消費者認知; 涉入程度; 購買意願; S-O-R模型; Certification of health food; Consumer's perception; Involvement; Purchasing intention; S-O-R model; |
語文 | 中文(Chinese) |