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題名 | Impact of Gift Promotion Appeals with Two Types of Givers on Givers' Purchase Intention= |
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作者 | Chen, Tser-yieth; Yeh, Tsai-lien; Wu, Hsueh-ling; |
期刊 | Journal of Business Administration |
出版日期 | 20221200 |
卷期 | 47:4 2022.12[民111.12] |
頁次 | 頁39-61 |
分類號 | 496.34 |
語文 | eng |
關鍵詞 | Popularity appeal; Scarcity appeal; Limited-quantity scarcity; Limited-time scarcity; Social popularity; Peer popularity; Social norms; Relational norms; Focus theory of normative conduct; Gift-giving; |