第1筆 /總和 1 筆
/ 1 筆
頁籤選單縮合
題名 | Generating Positive Online Word of Mouth via Brand Image and Trust: The Moderation Role of Perceived Privacy |
---|---|
作者 | Bui, Son-cong; Chang, Yung-chi; | 書刊名 | Journal of Business Administration |
卷期 | 47:3 2022.09[民111.09] |
頁次 | 頁29-41 |
分類號 | 496.14 |
關鍵詞 | Online brand image; Trust; E-word of mouth; Perceived privacy; SOR theory; |
語文 | 英文(English) |