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| 題 名 | Generating Positive Online Word of Mouth via Brand Image and Trust: The Moderation Role of Perceived Privacy |
|---|---|
| 作 者 | Bui, Son-cong; Chang, Yung-chi; | 書刊名 | Journal of Business Administration |
| 卷 期 | 47:3 2022.09[民111.09] |
| 頁 次 | 頁29-41 |
| 分類號 | 496.14 |
| 關鍵詞 | Online brand image; Trust; E-word of mouth; Perceived privacy; SOR theory; |
| 語 文 | 英文(English) |