頁籤選單縮合
題 名 | Investigating Female Customer's Impulse Buying in Facebook B2C Social Commerce: An Experimental Study |
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作 者 | Chen, Victor Jengchung; Chotimapruek, Waranuch; Ha, Quang-an; Widjaja, Andree E.; | 書刊名 | Contemporary Management Research |
卷 期 | 17:2 2021.06[民110.06] |
頁 次 | 頁65-96 |
分類號 | 496.34 |
關鍵詞 | Facebook social commerce; People's like; Information quality; Picture of product presentation; Impulsiveness; Latent state-trait theory; LST; Urge to buy impulsively; |
語 文 | 英文(English) |