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題名 | A Model of the Threats That Disreputable Behavior Present to Esports Sponsors= |
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作者 | Freitas, Bruno Duarte Abreu; Contreras-Espinosa, Ruth Sofia; Correia, Pedro Álvaro Pereira; |
期刊 | Contemporary Management Research |
出版日期 | 20210300 |
卷期 | 17:1 2021.03[民110.03] |
頁次 | 頁27-64 |
分類號 | 484.7 |
語文 | eng |
關鍵詞 | Esports; Sponsorship; Disreputable behavior; Marketing; Market analysis; |