頁籤選單縮合
題名 | The Application of an Innovative Marketing Strategy MADM Model--SIVA-Need: A Case Study of Apple Company= |
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作者 | Hsu, Tsuen-ho; Her, Sen-tien; Chang, Yung-han; Hou, Jia-jeng; |
期刊 | International Journal of Electronic Commerce Studies |
出版日期 | 20220000 |
卷期 | 13:1 2022.[民111] |
頁次 | 頁33-67 |
分類號 | 496.5 |
語文 | eng |
關鍵詞 | Marketing strategy; SIVA marketing mix; Maslow's hierarchy of needs; Nominal group technique; Consistent fuzzy linguistic preference relations; CFLPR; |