頁籤選單縮合
題名 | Effect of IoT on Marketing Intelligence and Business Strategy: An Organizational Capability Perspective= |
---|---|
作者 | Weng, Wei-hsiu; |
期刊 | International Journal of Electronic Commerce Studies |
出版日期 | 20211200 |
卷期 | 12:2 2021.12[民110.12] |
頁次 | 頁209-228 |
分類號 | 448.6 |
語文 | eng |
關鍵詞 | Internet of things; Marketing intelligence; Business strategy; Organizational capability; |