頁籤選單縮合
題 名 | Investigating the Dual Congruence Effects on Digital Influencers' Self-brand Engagement |
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作 者 | Wang, Michael Chih-hung; Tang, Ya-yun; Lin, Chun-yu; Lin, Chih-yu; | 書刊名 | International Journal of Information and Management Sciences |
卷 期 | 32:4 2021.12[民110.12] |
頁 次 | 頁335-346 |
分類號 | 496.5 |
關鍵詞 | Digital influencer; Dual-congruence effect; Parasocial interaction; Brand credibility; Self-brand engagement; |
語 文 | 英文(English) |