頁籤選單縮合
題名 | 產品屬性與知覺價值對購買意願之影響:以精緻手搖飲料為例=The Influence of Product Attributes and Perceived Value on Purchase Intention: A Case Study of Gourmet Hand Shake Beverages |
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作者姓名(中文) | 王彥凱; 呂誌翰; 林冠勳; 葉惠仁; | 書刊名 | 管理資訊計算 |
卷期 | 12:特刊1 2023.07[民112.07] |
頁次 | 頁79-87 |
分類號 | 496.34 |
關鍵詞 | 精緻手搖飲料; 產品屬性; 消費者知覺價值; 購買意願; Beverages; Consumer perceived value; Product attributes; Purchase intention; |
語文 | 中文(Chinese) |