頁籤選單縮合
題 名 | 品牌知名度與綠色消費認知對低碳旅遊套裝行程的知覺品質之影響--兼論產品知識的干擾效果=The Effects of Brand Awareness and Perception of Green Consumption on Perceived Quality of Low-carbon Package Tours--With a Study in the Moderating Effect of Product Knowledge |
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作 者 | 陳冠仰; 蕭至惠; 汪益民; | 書刊名 | 行銷評論 |
卷 期 | 17:2 2020.12[民109.12] |
頁 次 | 頁153-178 |
分類號 | 496.34 |
關鍵詞 | 品牌知名度; 綠色消費認知; 產品知識; 知覺品質; 綠色購買意願; Brand awareness; Perception of green consumption; Product knowledge; Perceived quality; Green buying intention; |
語 文 | 中文(Chinese) |