頁籤選單縮合
題名 | 跨界行銷與品牌人格再塑造--以某跨境電商為例=Crossover Marketing Strategy and Reshaping of Brand Personality: Take a Successful Chinese Company as an Example |
---|---|
作者 | 吳全成; 劉菲菲; 劉菲菲; Wu, Chuan-cheng; Lio, Fei-fei; Liu, Fei-fei; |
期刊 | 商業創新期刊 |
出版日期 | 20200400 |
卷期 | 2:2 2020.04[民109.04] |
頁次 | 頁23-40 |
分類號 | 496.5 |
語文 | chi |
關鍵詞 | 跨界行銷; 品牌人格; 品牌個性維度; 跨境電商; 個案分析法; Crossover marketing; Brand personality; Brand personality dimension; Cross-border e-commerce; Case analysis; |