頁籤選單縮合
題 名 | The Role of Brand Credibility on Purchase Intention on Fast Food Sector in Pakistan |
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作 者 | Shakeel, Ayesha; | 書刊名 | International Journal of Information, Business and Management |
卷 期 | 7:4 2015.11[民104.11] |
頁 次 | 頁158-168 |
分類號 | 496.34 |
關鍵詞 | Customer value; Fast food industry; Perceived quality; Perceived risk; Purchase intention; |
語 文 | 英文(English) |