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頁籤選單縮合
題 名 | Advertising Spending and Brand Loyalty: A Case from Pakistani Market |
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作 者 | Haider, Muhammad Zeeshan; Janjua, Saquib Yusaf; Ahmad, Mansoor; | 書刊名 | International Journal of Information, Business and Management |
卷 期 | 6:1 2014.02[民103.02] |
頁 次 | 頁52-73 |
分類號 | 496.1 |
關鍵詞 | Advertising spending; Perceived quality; Store image; Satisfaction; Brand loyalty; Banking; Telecom; Pakistan; |
語 文 | 英文(English) |