頁籤選單縮合
題 名 | Using Eye-tracking to Measure the Influence of Banner Ads' Browsing Behavior and Attitude on Host Websites |
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作 者 | Chiu, Yu-ping; Chang, Shu-chen; | 書刊名 | Contemporary Management Research |
卷 期 | 16:1 2020.03[民109.03] |
頁 次 | 頁35-54 |
分類號 | 497.01317 |
關鍵詞 | Spillover effects; Banner advertising; Advertising attitude; Eye-tracking device; Fixation time; |
語 文 | 英文(English) |