頁籤選單縮合
題 名 | Replacement Trend of New Mobile Products under Product Life Cycle Model |
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作 者 | Cai, Yi-fan; | 書刊名 | Business Prospects |
卷 期 | 3:2 2022.12[民111.12] |
頁 次 | 頁26-34 |
分類號 | 494.5 |
關鍵詞 | Mobile phone products; New product replacement; Product life cycle; |
語 文 | 英文(English) |
DOI | 10.52288/bp.27089851.2022.12.04 |
英文摘要 | With the rapid development of science and technology, the Internet, a huge network connected by networks, has occupied most of our lives. The demand of mobile phones is getting higher than before because of the smart data era. However, the convenience of smart phones is apparently couple with rapid replacement of new types. Apple of the United States, Huawei of China and Samsung of South Korea are the three giants in the mobile phone industry appeal users all over the world. However, none of them will stay in the end users for more than a handful years since new versions are scheduled releasing every year. Based on the sales data from popular models of Apple, Huawei and Samsung in recent years and the product life cycle theory, the amount sold are compared and analyzed in this study from the aspects of self-replacement and brand replacement along with projection of the replacement trend of their new products. Finally, relevant suggestions are proposed for the breakthrough of new mobile phone products. |
本系統中英文摘要資訊取自各篇刊載內容。