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題名 | Challenges and Opportunities of Rural Marketing in Ghana |
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作 者 | Alfred, Owusu; Owusu, Eric Edwin; | 書刊名 | International Journal of Information, Business and Management |
卷期 | 8:4 2016.11[民105.11] |
頁次 | 頁126-130 |
分類號 | 431.15 |
關鍵詞 | Base of the pyramid; Changing scenario; Ghanaian rural markets; Cultural diversity; Rural marketing mix; Sales strategies; Promotion mix; |
語文 | 英文(English) |