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題名 | 疫情前後花東地區渡假村遊客評論變化=The Changes of Reviews before and after the COVID-19 on Resorts Tourists in Huadong Area |
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作者姓名(中文) | 吳東霖; 陳盈如; | 書刊名 | 數據分析 |
卷期 | 18:3 2023.12[民112.12] |
頁次 | 頁37-58 |
分類號 | 992.6 |
關鍵詞 | 渡假村; 線上評論; 遊客; 資料採礦; Resort; Online review; Tourist; Data mining; |
語文 | 中文(Chinese) |
DOI引用網址 | 10.6338/JDA.202312_18(3).0002 |
中文摘要 | 新冠肺炎席捲全球,對觀光旅遊業造成嚴重影響。在疫情解封後,大眾為了減少與他人的接觸,傾向前往非熱門旅遊景點,而腹地廣大且人口較少的花東地區,即成為遊客的首選。現今遊客獲得旅行資訊的來源大多是來自網路,故本研究選擇Tripadvisor旅遊評論作為研究資料來源,並使用Apriori演算法,分析及探討在疫情解封前後,花東地區渡假村遊客的旅遊體驗差異。研究結果顯示,花蓮地區渡假村在疫情解封後,人員服務更受到遊客重視;而臺東地區則是住房服務及設施服務。另外,在不同地區、不同的旅客類型,其首要重視及次要重視之類別亦有所不同。最後,建議花東地區渡假村應注意遊客網路上的評論,且強化遊客所重視的服務類別,並根據不同的目標客群提供不同的服務。 |
英文摘要 | Since the COVID-19 epidemic has swept the world, tourism is the most affected industry. After the epidemic was lifted, in order to reduce contact with others, the public tend to go to non-popular tourist attractions, and the Huadong area with a vast hinterland and a small population is the choice of many tourists. Nowadays, most of the sources of travel information for tourists come from the Internet. Therefore, this study selects Tripadvisor travel reviews as the research data source, and uses the Apriori algorithm to analyze and discuss the differences in travel experience of tourists in resorts in Huadong before and after the unblocking of the epidemic. The results show that, after the unblocking of the COVID-19 epidemic in Hualien area, tourists paid more attention to personnel services. While in Taitung area, housing services and facility services were more important. In addition, tourists coming from different regions and different types of tourists, the categories of primary and secondary importance are also different. Finally, it is suggested that resorts in Huadong area should pay attention to the comments of tourists on the Internet, strengthen the service categories that tourist's value, and provide exact services according to different target groups. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。