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頁籤選單縮合
題名 | Pursuing Sustainability through Perceived Behavioral Control: Discussing Distinct Effects of Self-consciousness and Self-identity on Anti-consumption=透過知覺行為控制發展永續性行為:以自我意識和自我認同探討反消費行為 |
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作者 | 欒紀成; 林建宏; Luan, Chi-cheng; Lin, Chien-hung; |
期刊 | 行銷評論 |
出版日期 | 20201200 |
卷期 | 17:2 2020.12[民109.12] |
頁次 | 頁117-152 |
分類號 | 496.34 |
語文 | eng |
關鍵詞 | 反消費行為; 永續消費; 自我意識; 認同; 知覺行為控制; Anti-consumption; Sustainable consumption; Self-consciousness; Identity; Perceived behavioral control; |