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題名 | 逝世巨星依然閃耀:從時間與消費者群我觀點初探已故名人代言效果=Deceased Superstars Are Still Shining: Examining the Effects of Dead Celebrity Endorsement from the Perspectives of Time and the Relationship between Consumer Self and Communities |
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作者 | 周軒逸; 黃邦庭; Chou, Hsuan-yi; Huang, Bang-ting; |
期刊 | 企業管理學報 |
出版日期 | 20201200 |
卷期 | 45:4 2020.12[民109.12] |
頁次 | 頁63-101 |
分類號 | 497.01317 |
語文 | chi |
關鍵詞 | 已故名人; 廣告效果; 訊息不一致理論; 自我建構; 歸屬需求; Dead celebrities; Advertising effects; Information incongruence theory; Self-construal; Need to belong; |