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題名 | Do Social and Competitive Advergames Affect Brand Attitude in Asia?= |
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作者 | Chiu, Yu-ping; |
期刊 | International Journal of Electronic Commerce Studies |
出版日期 | 20190600 |
卷期 | 10:1 2019.06[民108.06] |
頁次 | 頁23-41 |
分類號 | 497.2 |
語文 | eng |
關鍵詞 | Mobile; Advergames; Advertising effectiveness; Game attitude; Social advergames; |