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題名 | 休閒農業推廣與行銷--以106年度苗栗農遊專案為例=The Study on the Promotion of Recreational Agriculture--A Case of 2017 Agriculture Tourism Project of Miaoli County |
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作者 | 張峻嘉; 林士彥; Chang, Chun-chia; Lin, Shih-yen; |
期刊 | 專利與產學合作計畫報告 |
出版日期 | 20200900 |
卷期 | 6:1 2020.09[民109.09] |
頁次 | 頁1-9 |
分類號 | 430.2 |
語文 | chi |
關鍵詞 | 套裝行程; 旅遊套票; 電子票券; 電子型錄; Package trip; Travel package; E-coupon; E-catalog; |
中文摘要 | 為推廣苗栗縣休閒農業區及農村再生社區特色旅遊,讓國人體驗苗栗之美,規劃縣內合法旅宿業、休閒農業區及農村再生社區內之特色餐點料理、農事體驗、採果、交通,推出旅遊套票2日遊套裝行程套票。本次推行的苗栗休閒農業農遊活動,特別串聯各休閒農業區農業資源、召集超過30名在地人氣業者,更結合國際慢城及其鄰近地區之特色,以經濟優惠套票方式,吸引遊客到苗栗來從事農村旅遊,體驗苗栗農村之美。整體而言,原先的套裝行程(旅遊契約)每年都得重頭開始,本年度的執行方式將有可能永續經營,也降低旅行社實務執行上的困難,且可了解消費者的消費偏好與消費時段,是一個新的嘗試。未來執行欲達到永續經營之目的,以目前單價不足1000元的狀況,建議以電子票劵與電子型錄取代實體票劵。若要經由旅行業者代銷或其他通路(業者利潤必須要有20%或一定金額以上),單價必須提高3000元以上,且售價與請款也必須差距更大才有可行性。 |
英文摘要 | The Miaoli County has organized a two-day package trip with legal homestays, recreational farms and communities in the rural rejuvenation project of COA to make more participants to experience special rural delicacy, agricultural activity, fruit collecting and transportation. In this way, the Miaoli County Administration wants to promote the recreational agriculture and rural rejuvenation tourism in the county. There are 30 traders in this project trying to attract more people to join the project and they will be attracted to Miaoli County to enjoy and experience the rural of the county. In general, the package (contract) will be restarted each year. The project will be continued in the future to reduce the difficulties for the traders and to know more about the preferences and the timing of the customers. In order to continue the project, the package will be pricing under NTD 1000 (about USD 35) and we would like to suggest that the e-coupon and e-catalog will be a better option, compared with the traditional paper one. The price of the package should be higher than NTD 3000 (about USD 100) if the package was through the traditional travel agent or other channel. For the commission would be higher than 20%. And the pavement should be more flexible to be operational. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。