頁籤選單縮合
題 名 | Brand Loyalty in the Cruise Sector: Age Cohorts, Gender, and Travel Attributes as Key Moderators for Relationship Marketing Theory |
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作 者 | Wang, Stephen Wen-hung; Hsu, Maxwell Kuo-hsuan; Scheinbaum, Angeline Close; Tsai, Feng-ming; | 書刊名 | Journal of Marine Science and Technology |
卷 期 | 26:6 2018.12[民107.12] |
頁 次 | 頁764-776 |
分類號 | 557.534 |
關鍵詞 | Brand loyalty; Experiential marketing; Customer relationship management; CRM; Satisfaction; Structural equation model; Service marketing; Millennials; Value-added; Gender; |
語 文 | 英文(English) |