頁籤選單縮合
| 題 名 | Hedonic, Utilitarian, and Social Motivations for Consumers Purchase Mobile In-app Content Behavior |
|---|---|
| 作 者 | Chang, Tsung-sheng; Hsiao, Wei-hung; Chen, Tzu-chien; Ganbold, Enkhzul; | 書刊名 | International Journal of Innovation in Management |
| 卷 期 | 7:1 2019.06[民108.06] |
| 頁 次 | 頁1-7 |
| 分類號 | 496.34 |
| 關鍵詞 | Mobile in-app content; Hedonic motivation; Utilitarian motivation; Social motivation; Perceived value; |
| 語 文 | 英文(English) |