頁籤選單縮合
題名 | Hedonic, Utilitarian, and Social Motivations for Consumers Purchase Mobile In-app Content Behavior |
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作者 | Chang, Tsung-sheng; Hsiao, Wei-hung; Chen, Tzu-chien; Ganbold, Enkhzul; | 書刊名 | International Journal of Innovation in Management |
卷期 | 7:1 2019.06[民108.06] |
頁次 | 頁1-7 |
分類號 | 496.34 |
關鍵詞 | Mobile in-app content; Hedonic motivation; Utilitarian motivation; Social motivation; Perceived value; |
語文 | 英文(English) |