頁籤選單縮合
| 題 名 | 消費者綠色消費意識對知覺犧牲、知覺利益與購買意圖關係上的干擾效果--以品牌產品的空瓶回收獎勵活動為例=The Moderating Effect of Green Consumerism Consciousness on the Relationship of Perceived Sacrifice, Perceived Benefit, and Purchase Intention--The Context of In-store Product Recycling Programs |
|---|---|
| 作 者 | 曾忠蕙; 薛子晴; | 書刊名 | 東吳經濟商學學報 |
| 卷 期 | 102 2021.06[民110.06] |
| 頁 次 | 頁35-57 |
| 專 輯 | 「邁向永續:行銷策略與消費者行為角色」專刊 |
| 分類號 | 496.34 |
| 關鍵詞 | 綠色消費; 空瓶回收獎勵活動; 知覺利益; 知覺犧牲; 綠色消費意識; Green consumption; In-store product recycling programs; Perceived benefit; Perceived sacrifice; Green consumerism consciousnessi; |
| 語 文 | 中文(Chinese) |