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題名 | 酒都印象、目的地關係與口碑的探討:貴州茅臺智慧酒旅遊為例=Modeling the Image for Wine Capital, Destination Relationship, and Word of Mouth: An Empirical Study of Smart Tourism at Moutai, Guizhou |
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作 者 | 顏財發; | 書刊名 | 島嶼觀光研究 |
卷期 | 12:2 2019.07[民108.07] |
頁次 | 頁70-89 |
分類號 | 992.2 |
關鍵詞 | 酒都印象; 目的地關係; 口碑; 茅臺; 酒文化旅遊; Image for wine capital; Destination relationship; Word of mouth; Moutai; Culture tourism for wine; |
語文 | 中文(Chinese) |