頁籤選單縮合
題名 | 聽眾多寡對社交顧客投入經驗之影響:社會臨場感與自我揭露為干擾變數=The Influence of Audience Size on Social Customer Engagement Experience: Social Presence and Self-disclosure as Moderators |
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作者 | 耿慶瑞; 陳昱欣; 游翔鈞; Keng, Ching-jui; Chen, Yu-hsin; Yu, Hsiang-chun; |
期刊 | 電子商務研究 |
出版日期 | 20181200 |
卷期 | 16:4 2018.12[民107.12] |
頁次 | 頁315-354 |
分類號 | 496.34 |
語文 | chi |
關鍵詞 | 聽眾多寡; 社交顧客投入經驗; 社會臨場感; 自我揭露; Audience size; Social customer engagement experience; Social presence; Self-disclosure; |