頁籤選單縮合
題名 | 產品置入型態、自我概念一致性、產品涉入、品牌態度與行為意圖之研究:以六福村主題遊樂園為例=The Research of Product Placement, Self-Concept Congruence, Product Involvement, Brand Attitude and Behavioral Intention--A Case of Leofoo Amusement Park |
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作者 | 蕭至惠; 蔡進發; 趙元群; Hsiao, Chih-hui; Tsai, Chin-fa; Chao, Yuan-chun; |
期刊 | 行銷科學學報 |
出版日期 | 20171000 |
卷期 | 13:2 2017.10[民106.10] |
頁次 | 頁97-120 |
分類號 | 497.468 |
語文 | chi |
關鍵詞 | 產品置入型態; 自我概念一致性; 產品涉入; 品牌態度; 行為意圖; Product placement style; Self-concept congruence; Product involvement; Brand attitude; Behavioral intention; |