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題名 | 臺灣原住民族文化園區遊客滿意度與行為意向之研究=A Study on the Satisfaction and Behavioral Intentions of Taiwan Indigenous People Cultural Park Visitors |
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作者 | 趙嘉裕; 黃任閔; 唐杰; | 書刊名 | 休閒事業研究 |
卷期 | 12:2 2014.06[民103.06] |
頁次 | 頁1-16 |
分類號 | 990.1 |
關鍵詞 | 文化園區遊客; 滿意度; 行為意向; Cultural park visitors; Satisfaction; Behavioral intentions; |
語文 | 中文(Chinese) |
中文摘要 | 本研究目的在瞭解臺灣原住民族文化園區遊客滿意度與行為意向之現況,並分析不同背景變項遊客在滿意度與行為意向上之差異情形,最後再探討滿意度與行為意向之相關性。本研究以問卷調查法來收集所需資料,研究對象為臺灣原住民族文化園區遊客,以便利抽樣方式共發出問卷 420份,回收有效問卷共 400份,有效回收率為 95%。所得資料經描述統計、單因子多變量變異數分析、典型相關等方式加以分析,所得結論如下:文化園區遊客有較高的滿意度與行為意向。不同性別、年齡、教育程度之文化園區遊客在滿意度層面達顯著差異。不同年齡、職業、教育程度之文化園區遊客在行為意向層面達顯著差異。文化園區遊客之滿意度與行為意向達到正相關。 |
英文摘要 | The purpose of this study is to gain an insight into the current situation of the satisfaction and behavioral intentions of Indigenous People Cultural Park visitors and analyze the differences in the satisfaction and behavioral intentions of visitors with different background variables. The correlation between satisfaction and behavioral intentions was then explored. The questionnaire survey method was adopted in this study to collect necessary data. The indigenous Peoples Cultural Park visitors were adopted as the study subjects. Through the convenience sampling method, a total of 420 questionnaire copies were distributed, of which 400 valid copies were recovered. The valid recovery rate was 95%. The analysis was conducted through descriptive statistics, multivariate analysis of variance, and so on. The conclusions are as follows: The cultural park visitors had higher satisfaction and behavioral intentions. The cultural park visitors of different gender, age and education level reached significant differences in terms of satisfaction. The cultural park tourists of different age, vocation and educational level reached significant differences in terms of behavioral intentions. The satisfaction and behavioral intentions of the cultural park visitors reached a positive correlation. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。