頁籤選單縮合
題 名 | A Selection Hierarchy for Possible Strategic Alliances of Taiwanese Telecom Operators |
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作 者 | Hwang, Kevin P.; Huang, Yi-ting; Wang, Ming-kuen; | 書刊名 | Asia Pacific Management Review |
卷 期 | 12:6 2007.12[民96.12] |
頁 次 | 頁311-321 |
分類號 | 555.77 |
關鍵詞 | Strategic alliance; Selection criteria; Fuzzy delphi; Fuzzy AHP; |
語 文 | 英文(English) |
英文摘要 | With the trend towards globalization, the competitive challenges that enterprises have to encounter in the market are much larger than before. In this climate strategic alliances were considered as a pragmatic and effective way by which enterprises could grow and maintain a competitive position in the new millennium. However up to 70% of alliances typically fail (Gonzalez, 2001). Research indicates that managers attribute preparations for the alliance as a key attribute to failure (Cyrus, 2000). In this paper we identified and evaluated the criteria used by those in the Taiwanese telecoms industry for selecting strategic alliances partners. Fuzzy Delphi was initially used to sieve the selection criteria drawn from related literature. Managers from a large telecom company were then asked to evaluate the importance of those criteria. Finally Fuzzy AHP was used to calculate the weight of the criteria. The results of this research show that the most important criterion for selection is the prior experience of cooperation. |
本系統中英文摘要資訊取自各篇刊載內容。