頁籤選單縮合
題名 | Relationship Formation within Online Brand Communities: Bridging the Virtual and the Real |
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作者姓名(外文) | Hsieh, Pei-ling; Wei, Shang-ling; | 書刊名 | Asia Pacific Management Review |
卷期 | 22:1 2017.03[民106.03] |
頁次 | 頁2-9 |
分類號 | 496.1 |
關鍵詞 | Online brand community; Value cocreation; Brand relationship model; Brand relationship quality; |
語文 | 英文(English) |