頁籤選單縮合
題名 | A Conceptual Model of Facebook's Marketing Utilization in Taiwan Hotels= |
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作者 | Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung; Chang, Wen-jung; Chung, Yu-chun; Liao, shu-hsien; |
期刊 | 休閒事業研究 |
出版日期 | 20170300 |
卷期 | 15:1 2017.03[民106.03] |
頁次 | 頁1-18 |
分類號 | 489.2 |
語文 | eng |
關鍵詞 | Interactivity; Engagement; Trust; Purchase intention; Word-of-mouth; Consumer behavior; Fan page; Social media; Hospitality; |