頁籤選單縮合
題名 | Persuasiveness of Online Advertisement with Fear Appeals: The Influence of Self-Regulatory Focus and Involvement= |
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作者 | Wang, Chih-chien; Tsai, Hsien-tung; Lee, Ming-chian; |
期刊 | International Journal of Electronic Commerce Studies |
出版日期 | 20120600 |
卷期 | 3:1 2012.06[民101.06] |
頁次 | 頁187-190 |
分類號 | 496.468 |
語文 | eng |
關鍵詞 | Self-regulatory focus; Fear appeals; Online advertisement; |