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題 名 | 居民的生態旅遊發展態度與行為意向關係=Residents' Attitude and Intentional Action toward Ecotourism Development |
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作 者 | 湯幸芬; 陳玉銘; | 書刊名 | 造園景觀學報 |
卷 期 | 12:3 民95.11 |
頁 次 | 頁63-79 |
分類號 | 992.82 |
關鍵詞 | 生態旅遊; 經濟依賴; 七股鄉; Ecotourism; Economic dependency; Chiku Hsiang; |
語 文 | 中文(Chinese) |
中文摘要 | 生態旅遊的重要概念是發展旅遊的同時亦兼顧到合乎生態理念的行動,因此,生態旅遊地居民的旅遊發展態度與行為是否一致,將關係到旅遊地能否永續發展。研究主要目的在探討生態旅遊地居民的旅遊發展態度與行為意向,同時探討二者間的關係與影響因素。研究透過相關文獻建立架構,並將生態旅遊發展態度與行為意向分成經濟發展、社會心理、環境保育與政策管理四個構面,研究地點選擇生態旅遊頗具知名度的七股鄉,並使用結構型問卷至當地收集居民資料。研究結果顯示七股鄉居民對發展生態旅遊並無強烈的正向或負向態度,亦無強烈的行動意願;研究進一步發現經濟依賴度、生態旅遊熟悉度與發展方案選擇在生態旅遊態度與行為意向均呈顯著差異;在影響因素方面,生態旅遊發展態度與行為意向大多相互影響,此外社會心理態度是影響行為意向的重要變項。顯見要讓地方、居民「動起來」,使居民確實感受到生態旅遊能提升生活品質、推動公共建設,並教育居民了解生態旅遊意義、發展助益所得回饋地方並共同分享等才是成功發展生態旅遊的要素。 |
英文摘要 | The important concept of ecotourism is to concern the ecological impact while developing the tourism activities. Therefore, the attitude and the behavior of the local residents of the ecotourism site will have significant influences on the sustainable ecotourism development. The purpose of this study is to depict the attitude and behavior intention and their factors of the local residents of the ecotourism site. Establishing the research framework by literature review, this study categories the attitude and behavior intention into four dimensions, including the economic development, the social psychology, the environment conservation, and the management strategies. The selected study site is the Chigu Hsiang, which is famous with its popularity of the development of the ecotourism. A structured questionnaire was adopted as the data collection tool to know the local resident’s opinions. The result shows there are no significant strongly positive or negative attitudes or behavior intentions. However, different dependence of the economic on the ecotourism, different familiarity of the ecotourism and the selection of different development projects has significant differences on the residents’ attitude and behavior intentions. Testing of the factors, the attitude and the behavior intention are correlated to each other. Furthermore, the social psychological attitude is an important factor on the behavior intentions. Discussions emphasize on the vitalization of the local residents, to make them experience the benefits of improving the living quality and promoting the public facilities by the development of the ecotourism. Educating the local residents understanding the meaning of the ecotourism and getting the benefits by the development of the ecotourism are the major factors for the achievement of the ecotourism. |
本系統中英文摘要資訊取自各篇刊載內容。