頁籤選單縮合
題 名 | The Moderating Roles of Ad Claim Type and Rhetorical Style in the Ads of Competitor Brands for Diluting the Consumers' Brand Commitment to the Existing Brands |
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作 者 | Kao, Danny Tengti; Kao, Danny Tengti; | 書刊名 | Asia Pacific Management Review |
卷 期 | 21:1 2016.03[民105.03] |
頁 次 | 頁9-17 |
分類號 | 497.5 |
關鍵詞 | Ad claim type; Rhetorical style; Brand commitment; |
語 文 | 英文(English) |