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題名 | 澳門銀行業窗口等待時間的競爭策略:基於霍特林線性城市模型的分析=Window Waiting Time Competition Strategy in Macau's Commercial Bank: An Analysis Based on Hotelling's Linear City Model |
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作者 | 張靜華; 張靜華; Zhang, Jing-hua; Zhang, Jing Hua; |
期刊 | 澳門科技大學學報 |
出版日期 | 20130600 |
卷期 | 7:1 2013.06[民102.06] |
頁次 | 頁46-54 |
分類號 | 562.3 |
語文 | chi |
關鍵詞 | 銀行競爭策略; 霍特林; 線性城市模型; 等待時間; Bank competition strategy; Hotelling; Linear city model; Waiting time; |
中文摘要 | 本文以霍特林的線性城市模型(Hotelling's Linear City Model)為基礎,建立了一個客戶對銀行服務選擇的數理模型,並新引入“相對等待時間"變數來分析澳門銀行業的競爭策略。分析結果表明,在納什均衡的條件下,排隊時間較短的銀行在利潤、價格和數量方面均具有競爭優勢。雖然銀行為了縮短排隊時間需要犧牲一定的利潤,但是能由此在更大程度上削減競爭對手的利潤收益,從而使自身獲取競爭優勢。該模型分析結果為澳門銀行業制定長遠發展和競爭策略來提升窗口服務效率、解決銀行“排長龍"現象提供了理論依據。 |
英文摘要 | Based on Hotelling’s Linear City Model, this research establishes a model of banking service product, in which a new variable, “relative waiting time”, is introduced to analyze the commercial bank’s competition strategy in Macau. The model reveals that, at Nash equilibrium, the bank with shorter waiting time has more competitive advantages with respect to the equilibrium profit, price and quantity. Reducing the relative waiting time is still a dominant strategy for a commercial bank, despite of the profit devoted to reduce the waiting time. The competitive advantage is gained by pushing the competitor’s profit down. The present findings provide theoretical ground for Macau’s commercial banks to make long run competition strategy to enhance the service efficiency and eventually solve the long-window-waiting-time issue. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。