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題 名 | 消費需求、消費體驗與再消費意願相關之研究--以親子主題餐廳為例=Consumer Demand, Consumer Experience and Willingness to Spend Again Related to the Study--A Case Study of Parental Theme Restaurant |
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作 者 | 劉慶華; 林瑩昭; | 書刊名 | 運動休閒餐旅研究 |
卷 期 | 11:1 2016.03[民105.03] |
頁 次 | 頁77-103 |
分類號 | 496.34 |
關鍵詞 | 親子餐廳; 消費需求; 消費體驗; 再消費意願; Paternity restaurant; Consumer's needs; Consumption experiences; Repurchase intention; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究針對到台南、高雄親子餐廳用餐的消費者發放問卷,發放380份問卷,有效問卷為355份,回收率達93%。研究結果發現:一、不同人口統計變項對消費需求的看法無顯著差異;二、不同人口統計變項對消費體驗的看法有顯著差異;三、消費者因屬性背景不同,對親子餐廳再消費意願有顯著差異;四、消費需求對再消費意願具有顯著正向的影響;五、消費體驗對再消費意願具有顯著正向的影響。本研究最後並深入探討、闡述本研究研究發現的涵義,提供消費者對親子餐廳選擇並提供餐廳業者在實務上與消費者體驗上的重視之建議。 |
英文摘要 | For this study, Tainan, Kaohsiung paternity restaurant consumer questionnaires, 380 questionnaires distributed, 355 valid questionnaires were returned rate of 93%.The results show that: (1) different demographic variables no significant differences of opinion on consumer demand; (2) different demographic variables there are significant differences in views on consumer experience; (3) the consumer due to the different properties of background, parentage restaurant again consumption there was a significant difference between the will; (4) Consumer demand has significant positive impact on consumption will again; (5) a positive consumer experience has a significant impact on consumption will again. Finally, this study and in-depth discussion of the study findings explained the meaning, providing consumers with choice of paternity restaurant and restaurant industry recommendations on the importance of consumer experience and in practice. |
本系統中英文摘要資訊取自各篇刊載內容。