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題 名 | 製造服務化策略與演化:以百大製造業公司為例=Servitization Strategy and Evolution in Manufacturing Industry: Cases of the Top 100 Manufacturing Firms |
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作 者 | 邱文宏; 林宏嘉; 紀慧如; 林建餘; | 書刊名 | 科技管理學刊 |
卷 期 | 20:1 2015.03[民104.03] |
頁 次 | 頁1-27 |
分類號 | 487 |
關鍵詞 | 服務化策略; 製造業; 製造服務化; Servitization strategy; Manufacturing industry; Servitization of manufacturing; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以服務化深度與廣度之二維策略矩陣為分析架構,並透過此分析架構探討製造業服務化整體策略、策略意涵與演化路徑,本研究從百大製造業中篩選58家為研究個案,透過次級資料蒐集與專家深度訪談,彙整個案2004-2013年來具代表性之服務化事件,最後共得271件,並以每一製造服務化事件為分析單元。本研究獲得四項研究發現:一、製造業公司強調跨業或深化顧客之服務策略,而同時重視跨業且深化顧客之服務化策略則偏低;二、製造服務化其體策略中,以衍生跨業服務、價值鏈垂直整合服務、技術服務、網路平台服務和全方位解決方案服務為發展重點;三、在製造業服務化中多數企業演化的動能已趨於穩定,僅資通訊企業仍保有較高的演化動能;四、在製造業服務化中多數企業會先以產品導向的跨業或本業服務化歐動演化,再逐步轉向以顧客導向的本業予以深化服務。 |
英文摘要 | This study adopts a two-dimensional strategy matr ix for the depth and breadth of servitization as an analytical framework. Based on the framework, this study aims to explore overall strategy, implications and evolution of servitization. This study selects 58 cases from the top 100 manufacturing firms. Through collecting the secondary data of the cases from 2004 to 2013 and in-depth interviews, we finally obtained 271 representative servitization events. Each servitization event is treated as an analysis unit. There are four findings obtained in the study. First, manufacturing firms emphasize either cross- industry or deepening servitization strategy; however, the rate emphasizing both cross-industry and deepening servitization strategy is lower. Second, for the specific servitization strategies, derivative cross -industry services, vertical integration services of value chain, technical services, network platform services and total solution services are the key development. Third, the servitozation evolution of most of the enterprises has been stopped in some steady state and only lCT companies still maintain the evolution to face a changing environment. Fourth, most of the enterprises initially start product-oriented servitization in cross industry or in the industry, and then gradually shift to customer-oriented servitization in the industry. |
本系統中英文摘要資訊取自各篇刊載內容。