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題名 | Investigating Relational Selling Behaviors, Relationship Quality, and Customer Loyalty in the Medical Device Industry in Taiwan |
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作者 | Lai, Ming-cheng; Chou, Feng-sha; Cheung, Yu-jen; | 書刊名 | International Journal of Business and Information |
卷期 | 8:1 2013.06[民102.06] |
頁次 | 頁137-150 |
分類號 | 494 |
關鍵詞 | Relationship marketing; Relationship quality; Customer loyalty; Medical device industry; |
語文 | 英文(English) |
英文摘要 | This study examines how relational selling behavior and expertise affect customer satisfaction, trust of relationship quality, and customer loyalty in the medical device industry in Taiwan using constructs that are usually investigated separately. Based on empirical results, four conclusions were drawn: (1) relational selling behaviors positively affect the trust of relationship quality; (2) expertise positively affects both the trust and customer satisfaction with relationship quality; (3) relational selling behaviors positively affect customer satisfaction with relationship quality; and (4) relationship quality positively affects customer loyalty. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。