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題 名 | The Relationship of Parents' Attitudes toward Children's Play on Family Consumption Patterns in Fast Food Restaurants=家長對速食餐廳兒童遊戲態度與家庭消費型態之關係研究 |
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作 者 | 黃靖淑; | 書刊名 | 觀光研究學報 |
卷 期 | 9:2 民92.11 |
頁 次 | 頁41-50 |
分類號 | 483.8 |
關鍵詞 | 速食餐廳; 兒童遊戲; 態度; 家庭消費型態; Fast food restaurant; Children's play; Attitudes; Consumption patterns; |
語 文 | 英文(English) |
中文摘要 | 餐旅管理學術及業者界甚少注意速食餐廳兒童遊戲對速食餐廳經營的重要性。為了瞭解家長對速食餐廳兒童遊戲態度與該家庭消費型態變數之關係;及其他仲介變數之影響,本研究以路徑分析來檢測假設路徑模式,並借此瞭解家長對速食餐廳兒童遊戲態度。研究結果支持該假設路徑模式及其各個變數之因果關係,而且集群分析結果也建議三群不同屬性的速食餐廳消費者;親子關係在研究假設路徑模式亦被發現有其仲介效應存在;速食餐廳業者可參考本研究結果,在其行銷管理上做進一步的經營修正以達其營業目標。 |
英文摘要 | Hospitality management professionals and restaurant operators demonstrate a lack of interest in parents' attitudes toward children's play and family consumption patterns in fast food restaurants. In order to understand clearly the variables which contribute to family consumption patterns in fast food restaurants, an examination of hypothesized path model is necessary. Results of this study provided support for the causal effects of a suggested three-factor solution for both family consumption patterns and parents' attitudes toward children's play in fast food restaurants. The cluster analysis suggested three segments for both parents' attitudes toward children's play and family consumption patterns in fast food restaurants. Evidence was found for the mediator effect of the parent-child relationship on variables of consumption patterns and parents' attitudes. Important implications and suggestions for fast food restaurants industry, consumer researchers, and management professionals were also presented. |
本系統中英文摘要資訊取自各篇刊載內容。