頁籤選單縮合
題名 | Consumer Socialization in the Western Quick Service Restaurants= |
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作者 | Huang, Ching-hsu; Smith, Ken; |
期刊 | Asia Pacific Management Review |
出版日期 | 20100900 |
卷期 | 15:3 2010.09[民99.09] |
頁次 | 頁435-451 |
分類號 | 483.8 |
語文 | eng |
關鍵詞 | Consumer socialization; Western quick service restaurant; Parents' attitudes; Mediator; |
英文摘要 | The purpose of this survey study was to test the theory of consumer socialization that relates the demographic variables, parent-child relationship, parents’ attitudes toward children’s play variable, and family consumption patterns in western quick service estaurants (western QSRs). The path analysis indicated that the partial mediator effect of parents’ attitudes toward children’s play existed between the parents-child relationship and the family consumption patterns. Results of this study provided support for the causal effects of a suggested three-factor solution for parents’ attitudes toward children’s play in western QSRs. The subsequent data analyses suggested that the demographic variables (gender, age, education, social economic status, and income) and the family consumption patterns have significant relationships. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。