頁籤選單縮合
題 名 | 我國線上遊戲廠商之關鍵成功因素--以智冠科技公司為例=To Explore the Key Successful Factors of the Domestic Online Game Corporation--Case of Soft-World International |
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作 者 | 陳宥杉; 陳明德; | 書刊名 | 環球科技人文學刊 |
卷 期 | 3 民95.01 |
頁 次 | 頁25-42 |
分類號 | 484.7 |
關鍵詞 | 線上遊戲; 電子商務; 遊戲產業; Online game; E commerce; Game industry; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究針對智冠科技公司的經營進行分析,結果發現智冠公司的關鍵成功因素為:擁有高品質的服務、強大的行銷通路、有效能的管理機制、自主研發能力、提供創新的產品與行銷手法的創新。但是其面臨的最大劣勢是:代理韓國線上遊戲佔其營業額比例太高、代理遊戲權利金過高以及研發能力較日、韓遊戲廠商弱,這是智冠公司必須特別留意的。未來華人線上遊戲市場的快速成長將帶給線上遊戲廠商無窮的商機,智冠公司應妥善利用其兩岸最大線上遊戲通路商的優勢,迅速達到規模經濟,並自行研發線上遊戲,以擺脫韓國線上遊戲廠商的束縛。 |
英文摘要 | This study explored the business operation of Soft-World International Corporation and found its key successful factors are: high quality service, excellent marketing channels, effective management mechanism, independent R&D capability, providing innovative products and innovation of the marketing strategies. However, its weaknesses which should be bewared by Soft-World International Corporation are: high proportion of the sales in selling the online games of the Korean companies, high loyalty of the online game and the R&D capability weaker than Japanese and Korean online game companies. The Chinese online game market which is growing quickly is a good opportunity for Soft-World International Corporation. Therefore, it should exert its advantage of marketing channel, achieve the economy of scale and research new online game independently in order to disengage itself from the control of the Korean online game companies. |
本系統中英文摘要資訊取自各篇刊載內容。