頁籤選單縮合
題 名 | A Model of Market-Orientation Effects of Customer Relationship Management on Organizational Processes |
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作 者 | Shang, Shari S. C.; Wu, Ya-ling; | 書刊名 | Asia Pacific Management Review |
卷 期 | 16:1 2011.03[民100.03] |
頁 次 | 頁83-104 |
分類號 | 496.7 |
關鍵詞 | Customer relationship management; Organizational behaviors; Organizational processes; Market-orientation; |
語 文 | 英文(English) |