頁籤選單縮合
題名 | 敘說策略探究統一企業=A Narration and Exploration of Uni-President Enterprises Corp. through Strategy |
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作 者 | 甘兆欽; 邱清爐; | 書刊名 | 樹德科技大學學報 |
卷期 | 16:2 2014.07[民103.07] |
頁次 | 頁21-36 |
分類號 | 553.97 |
關鍵詞 | 複雜理論; 敘說探究; 混沌與秩序; 產業疆界; 創造性破壞; Complexity theory; Narrative exploration; Industry frontier; Creative destruction; |
語文 | 中文(Chinese) |
中文摘要 | Schumpeter(1934)被稱為現代企業思想之父,視創新為企業家將生產要素重新組合,使得產業功能改變以滿足市場的新需求。本文以統一企業為個案研究對象來說明四十多年公司的發展,如何以策略引導從過去地方性的麵粉工廠成長為目前的國際化集團,確實值得學術界探究其原因,並將其發展過程分享中小企業。本研究以複雜理論來敘說策略並探究統一企業如何蛻變來擴充其食品產業疆界。二手資料文本包括六篇過去有關統一企業的期刊論文、統一企業月刊以及統一企業官網等資訊,用以敘說探究分析統一企業在策略指引下如何成長茁壯。歸納結果顯示,統一企業從創業初期著重於供給面的單一產品製造轉變為多元產品與服務;茁壯期強調需求面透過混沌與秩序思維來打破市場均衡開創新事業;之後聚焦於社會面的利害關係人之合作綜效,以擴充其食品產業疆界,即Schumpeter所謂的創造性破壞或創新的結果。 |
英文摘要 | Schumpeter (1934) is reckoned as a mentor in modern business philosophy. He saw innovation as entrepreneurs' way to recombine productive factors for changing industry functions and to satisfy new demands in the market. The research uses Uni-President Enterprises Corp. as a case study to explore its development during forty years. How Uni-President Enterprises Corp. applied strategy to guide the growth from a local flour factory to develop and form into an international group, is worth academic research on the cause, and share the process of growth of Uni-President Enterprises Corp. to small and medium size enterprises. The research uses complexity theory with narration strategy to explore how Uni-President Enterprises Corp. changes and extends the food industry frontier. The second-hand data was applied to interpret how Uni-President Enterprises Corp. grows by strategy guideline, including six Journals, monthly of Uni-President Enterprises Corp., and formal internet of Uni-President Enterprises Corp. The results of induction find that during the initiative period, Uni-President Enterprises Corp. puts emphasis on the supply-side, from alone products transforming to multi-products and services by strategic guideline. The growth period of Uni-President Enterprises Corp. focuses on the demand-side with chaos and order thinking to break the state of market equilibrium, create new businesses and to concentrate on the social-side of stakeholder for corporation synthesis leads to extent of the food industry frontier. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。