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來源資料
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題 名 | 外商銀行社會責任中倫理責任與慈善責任關聯性之研究=Study on the Correlation of Ethical Responsibility and Philanthropic Responsibility in Corporate Social Responsibility of Foreign Banks |
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作 者 | 鄭慧姬; 馬彥琳; 劉峯銘; | 書刊名 | 東亞論壇 |
卷 期 | 484 2014.06[民103.06] |
頁 次 | 頁77-87 |
分類號 | 555.4 |
關鍵詞 | 社會責任; 倫理責任; 慈善責任; 層級分析法; Social responsibility; Ethical responsibility; Philanthropic responsibility; AHP; |
語 文 | 中文(Chinese) |
中文摘要 | 本研究以外商銀行對於企業社會責任之認知,並以倫理責任與慈善責任二大構面,透過外商銀行H公司副理以上職務為研究對象,來探討台灣外商銀行對於企業社會責任關聯性之研究。整體而言,專家受訪者對於外商銀行社會責任中倫理責任與慈善責任關鍵因子最重視為倫理責任(0.874)。而在影響準則中,倫理責任最重視的是尊重消費者權益(0.574)的考量,其次則為協助國內產業生根(0.338)及重視員工學習與發展(0.088);慈善責任最重視的是提高社區生活品質(0.443)的考量,其次則為協助弱勢團體(0.319)及推動文化活動(0.238)。 |
英文摘要 | This study explores the perception of corporate social responsibility in foreign banks, and it tests correlation of the two dimensions of ethical responsibility and charitable responsibility. The expert responds that the most important key factor for the social responsibility of foreign banks is ethical responsibility (0.874). In impact criteria, the most important ethical responsibility is considered respect for consumers' equity (0.574), followed by charitable responsibility to assist the domestic industry (0.338) and the importance of employee learning and development (0.088); In charitable responsibility, the most important is to improve the community consideration of the quality of life (0.443), followed by assist disadvantaged groups (0.319) and the promotion of cultural activities (0.238). |
本系統中英文摘要資訊取自各篇刊載內容。