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題名 | 三義觀光目的地意象之研究=An Exploring Research on Tourism Destination Images of Sanyi |
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作者姓名(中文) | 范振德; | 書刊名 | 嶺東學報 |
卷期 | 35 2014.06[民103.06] |
頁次 | 頁103-126 |
分類號 | 992.3 |
關鍵詞 | 認知意象; 建構意象; 鼓舞意象; 觀光規劃; Cognitive image; Constructive image; Invigorate image; Tourism planning; |
語文 | 中文(Chinese) |
中文摘要 | 三義為客屬特色小鎮,具有多元之資源特色,極適合發展觀光與休閒產業。本研究首由5W1H分析法萃取三義地區觀光目的地意象特徵;次以詮釋結構模式得到6個觀光目的地意象;最後,透過層級分析可得認知意象、建構意象與鼓舞意象準則,本研究結果除可做為政府及業界未來觀光規劃之實務運作參考外,對於未來研究亦提出具體之理論建議。 |
英文摘要 | Hakka features in Sanyi Township are diverse and complex, which are suitable for the development of tourism and leisure industries. The results of this study could be summarized as follow. Firstly, the characteristics of tourism destination image of Sanyi could be extracted by 5W1H method. Secondly, the 6 tourism destination images also could be analyzed by ISM. Finally, the implication of the results of the criteria of tourism planning what analyzed by AHP, such as cognitive image, constructive image, and invigorate image are not only available to serve as practical references for the government and enterprises, but also proposed some specific recommendations for future researches. |
本系統之摘要資訊系依該期刊論文摘要之資訊為主。