頁籤選單縮合
題名 | Examining the Loyalty from the Air Passengers' Perception-The Moderating Effects of Brand Image |
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作者姓名(外文) | Chou, Pin-fenn; Wang, Ying-chun; | 書刊名 | Journal of Aeronautics, Astronautics and Aviation. Series A |
卷期 | 45:2 2013.06[民102.06] |
頁次 | 頁117-120 |
分類號 | 557.9 |
關鍵詞 | Service quality ; Satisfaction; Attitude loyalty; Behavior loyalty; Brand image; Moderating effect; |
語文 | 英文(English) |