頁籤選單縮合
題名 | Facebook: Where Is the Dislike Button? |
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作者 | Ranajee; Sudeepta Pradhan; K. S. Venugopal Rao; | 書刊名 | Academy of Taiwan Business Management Review |
卷期 | 9:3 2013.12[民102.12] |
頁次 | 頁93-101 |
分類號 | 312.1693 |
關鍵詞 | Facebook; |
語文 | 英文(English) |
英文摘要 | When Facebook went public at a value of $104billion, which was the second-biggest IPO in history, shares were valued at $38 each. Given the high expectations and hype, the “so-called retail investors” made attempts to purchase the stock. The IPO was the second-largest for a U.S. company and the market expectations for the IPO were disastrous. Though the stock regained its initial price after a long span of 14 months, there are still several questions that remain regarding the pricing of the social network. The company’s revenues have grown by over 53 percent over the past year. Mobile advertising also accounts for a large portion of the company’s ad revenues. Given the recent rise in stock prices, the company’s market value went up to $100 billion. The case makes an attempt to summarize the happenings at Facebook since its IPO and discuss the validity of its pricing. "Facebook Inc.’s IPO debacle is not responsible for global warming or not a sign of the apocalypse.It isn’t the “stock story that changes everything,” the “trigger to the final fall of the American empire” or any of the rest of the hyperbole applied to it by bloggers and pundits fawning over the story. "-BOSTON (MarketWatch) "I think there are some things in life that if you believe that it's such a big problem, you just stick your neck out and try to do it. A lot of people think it's going to be really challenging to connect 5 billion people, too. It is, but I think it's one of the big problems of my generation1."-Zuckerberg2 in an interview with CNN |
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